In business and marketing, there is one rule that you need to learn: change is constant. From trends to market conditions, everything is dynamic. If you want to succeed, you need to be able to adapt to the changing environment. That’s why it’s important to invest in marketing research. It’s a helpful way to identify the latest trends and make smarter decisions based on what’s working. Would you buy an expensive gadget without reading up on it properly? Would you skip out on researching about its competitors? No, right? That’s exactly the rationale behind the concept of marketing research: …
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